We have been talking about Ajax and Web 2.0 technologies for sometime now. At one end Ajax becoming an asset from usability point of view but on the other hand it is making sites less search engine friendly. Search engines for now are not intelligent enough to make a server side request and retrieve the information to index. So it boils down to Usability Vs Search-ability? Which one to achieve?
What is the best way to achieve a balance between the two – making my site usable as well as search-able.
Here is one of the possible approach:
Step 1: To design your site without any Ajax. Javascript
Step 2: Then modify your website to include small Ajax, Java scripts components making sure that the content that gets hidden is available else where in the site which does not deploy Ajax