Archive for January, 2010

10 Technology Trends You Can’t Afford to Ignore – From Gartner

Sunday, January 10th, 2010
10 Technology Trends You Can't Afford to Ignore – From Gartner

10 Technology Trends You Can't Afford to Ignore – From Gartner

What Fatwire/Google Analytics Tracking Really Provides?

Thursday, January 7th, 2010

First of all wish you all a very Happy New Year .

There have been lots of posts around Fatwire and Google Analytics integration but none with much information. Here are some of the details which might help to provide some insight around integration:

There are four different types of tracking defined with the integration tag:

  • Tracking the use of a particular asset; be a PAGE or any other type.  A PAGE asset will trigger a page viewed tracking event
  • Tracking when a recommendation has been selected or clicked by the user
  • Tracking when a list of recommendations is requested. The object type is set to RecAsked.
  • Tracking when a recommendation is listed for display purposes. The object type is set to RecListed.

Based on above tracking system, two modes of operations are defined:

  • Basic which tracks physical page views using the GoogleAnalytics (GA)  _trackPageview function and the request to display Assets using the GA Event facility function _trackEvent. This basically covers first tracking type.
    • Examples:
      • <Asset Name> [<Asset Type (c)>=<Asset ID (cid)>]
      • FSII Home page [Page=1223456789]
  • Advanced is extension on top of the basic tracking system to record Engage Recommendation information. This mode makes extensive use of the GA Event Tracking facility to record asset related information for recommendations and segments. The three components of a GA Event (category, action, and label fields) are used to store FatWire information. This covers the last three tracking types.
    • Examples:
      • Recommendation Listed
        • <Recommendation name>  [recId = <recommendation Identifier>]
        • FavouriteBlogList [recId = 123456789]
    • Segment information with list of assets
      • FavouriteBlogList [segId = 123424325435], shishankinfo [Blog = 987654321], apoorvinfo [Blog = 1357924680], contentprise [Blog = 2468013579]