Social media has been in market for sometime but it has really picked up in recent times. The reason for such out burst is people’s awareness to exploit social networking/ media to their benefits.
There is a saying that setting up anything is really easy but maintaining it over a period of time and sustaining it is really tough.
And the same applies for social media/ networking side. Many companies started positively in the social space by simply getting the word out about the company through social media, hoping it will build brand awareness. But is that enought?
Well that is not just enough. The real trick is to build a loyal and consistent followers on social media sites by keeping them interested and engaged and providing constant feed in which they are interested in. If you are able to bind a loyal user group than you can very well leave it to the very group to spread your content across various media channel and bringing more and more within the valuable group.
Its all around constant and consistent flow of information and which ever company understand the mantra are able to exploit social media to their benefits than others. It is really important in today’s organizations that a dedicated team needs to be identified who constantly keep the flow of information, keeping themselves motivated, to explore the endless opportunities which social media can
bring on. The group should be on constant hunt to engage more and more people and utilize them for spreading the world: initiate discussions, blog posts, fun activities, like’s, plus 1 etc.