Archive for the ‘Collaboration’ Category

Mantra to exploit Social Media/networking

Wednesday, April 6th, 2011

Social media has been in market for sometime but it has really picked up in recent times. The reason for such out burst is people’s awareness to exploit social networking/ media to their benefits.

There is a saying that setting up anything is really easy but maintaining it over a period of time and sustaining it is really tough.

And the same applies for social media/ networking side. Many companies started positively in the social space by simply getting the word out about the company through social media, hoping it will build brand awareness. But is that enought?

Well that is not just enough. The real trick is to build a loyal and consistent followers on social media sites by keeping them interested and engaged and providing constant feed in which they are interested in. If you are able to bind a loyal user group than you can very well leave it to the very group to spread your content across various media channel and bringing more and more within the valuable group.

social networking

social networking

Its all around constant and consistent flow of information and which ever company understand the mantra are able to exploit social media to their benefits than others. It is really important in today’s organizations that a dedicated team needs to be identified who constantly keep the flow of information, keeping themselves motivated, to explore the endless opportunities which social media can
bring on. The group should be on constant hunt to engage more and more people and utilize them for spreading the world: initiate discussions, blog posts, fun activities, like’s, plus 1 etc.

social networking sites

social networking sites

Adobe WEM = CQ 5.4 + Adobe’s Online Marketing Suite => Mobile Web

Tuesday, February 22nd, 2011

Adobe’s announcement around their WEM (Web Experience Management) Suite comprises of :

Adobe's WEM

Adobe's WEM. Source: http://www.cmswire.com

Looking at the above list, it could be one of the leaders in the area of WEM providing all the capabilities. I will cover details about each of the modules in my next post. But one important module which I wanted to highlight is CQ5 Mobile. Here is some description about CQ5 Mobile from Adobe’s site:

It is increasingly important that websites offer specific “views” for mobile devices, where these “views” typically are separate sites that share some content with the “normal” website. CQ assists you in creating mobile websites: when authoring a mobile page, the page is displayed in a way that emulates the mobile device, called an emulator. When authoring the page, you can switch between several emulators to get a real view of what the end-user will see when accessing the page.

In the out-of-the-box version, devices have been grouped into three categories – feature, smart and touch – according to the capabilities of the devices to render a page . CQ allows to create new device groups. When the end-user accesses a mobile page, CQ detects the device and sends the representation that corresponds to its device group.

CQ enables you to create a mobile site based on an existing standard site. It can be simply achieved by creating a livecopy of the standard site.

This defintely links back to my previous post :Content Delivery over Mobile: Mobile Apps Vs Mobile Web? this definitely a step towards mobile web over mobile applications for future trends.

Content Delivery over Mobile: Mobile Apps Vs Mobile Web?

Monday, February 21st, 2011

In the recent times there has been lots of talk around where the mobile delivery is going? Are we heading towards more and more of Mobile Apps or is native browser going to win in the end?

There is really some good information and comparison available on following sites:

Here are my two cents. I think there is no clear direction around where we are heading: Mobile Apps or Mobile web. And I do not think there is going to be one definite direction but both will continue to stay. But as organizations, I feel that there’s absolute need to evaluate the ROI when going down the Mobile Apps way. Working through various organizations in past years, I have seen cases where organization wants to have a mobile app without putting much thought behind what’s and why’s.

There are lots and lots of mobile applications available in market and from my experience most of the applications are used few times before user switches to other. So, looking at the lifecycle for a mobile application vs its investment, there is not much justification to build them as there a whole set of investment required for hosting and upgrading the application on regular basis.
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JAX India 2007: Day 1: Web2.0? But I am Barely keeping up with Web 1.0 Right Now !

Monday, May 28th, 2007

Its been an exciting day on the inaugural day of JAX India 2007. The day was
meant for workshops and I attended half a day workshop on
“Web 2.0? But I am Barely keeping up with Web 1.0 Right Now !”
by Craig R McClanahan. Here is extract from the session:

The session covered from history of web to what is Next Generation web (Web 2.0) and what we should do towards it. Here is extract from his presentation:

HISTORY OF WEB

He started with his experience of Web way back when he started in 1975. From Lonely computers, which were self-absorbed applications to telephone lines (part lines to kids line) which lead to evolution of Internet and standards like HTTP and HTML.

MAINSTREAM WEB APPLICATIONS TODAY

This section of the presentation covered about how the current web applications are. Few main highlighting points are:

  • Increasing support for cross browsers
  • Key area of development happening around Mobile space
  • Server side capabilities are growing
  • Programming understanding in multi-threaded environment
  • Storage capacity is effectively free, CPU nearly so
  • Network infrastructure improving
  • Development technologies maturity at a much slower pace and challenges are in coming up with a framework like Struts and IDEs for JS-DHTML developments
  • More and more user personalization
  • Standardization at different scales and complexities

NEXT GENERATION WEB DRIVERS

Craig stressed on using next generation web rather than Web 2.0 with emphasis on 4 key drivers:

Enhanced User Interfaces

The driving force is the limited usability of web applications compared to applications installed locally. Ajax and DHTML are the immediate solutions.

Lightweight Programming Models

  • Strong preference towards simplicity; less code = less initial work, less update work
  • Scripting languages again gaining popularity with many large application built with php, perl etc.
  • Loose coupling and layer based design
  • Increasing preference for quick, iterative approach (Agile model)
  • Programming models  
    • Ajax and DHTML (server side business logic)
    • Ajax and DHTML (client side business logic ) i.e. making web applications
      available offline 
    • Browser plugins (Flash/ Flex/ Java FX etc)

Web as a Platform

  • Web applications to become more of a service
  • Web platform providing Social network effect
  • Reducing “local islands” of important data
  • Users looking something bigger
    • Identity
    • Flexibility
    • Ubiquity 

The read/write web 

  • Web as a Bulletin Board

WHAT SHOULD WE DO

Craigs Top Ten Suggestion List

10 – Expose Data/Logic as services

9 – Incorporate External Content

8 – Seek QOS (Quality of Service) deals from Sources

7 – Give QOS Deals to users

6 – Adopt Agile Processes

5 – Test Driven Development

4 – Architect for Scalability

3 – Embrace Heterogeneity

2 – Reach out to Mobile Clients

1 – Enable User Provided Content

The session turned out to be good for users who do not have exposure to Web 2.0. The first 45 minutes where Craig covered History of web and existing applications was bit too extended and I was looking for more on Web 2.0. Let’s hope the other sessions lined up around Web 2.0 will be able to provide more insight.

Another Collaboration Feature: Google’s Gadget

Wednesday, May 2nd, 2007

Here is another Collaboration Feature from Google. Google has introduced a new Gadget maker product for iGoogle (new name for Google Personalized Homepage). The users without having any programming or web design experience can create Gadgets and share with community or other iGoogle user. The Gadgets are as simple as filling out the form in the predefined 7 templates:

• A Photo gadget which is designed to share a series of photos
GoogleGram gadget that display a new greeting message for every day of the week
Daily Me gadget which will show what you’re currently doing, as well as quotes, what’s on your mind etc.
Free Form gadget that as the name suggest will allow free flow of information, image text layout background colour
YouTube Channel gadget to share good videos on YouTube
• Personalized List Gadget to basically present your list of items. It could be list of your favorite songs, a list of items to buy today etc.
Personalized Countdown gadget is more like a reminder to any event, happening with a countdown

Apart from this, it provides option to update the Gadget and re-publish so that it gets updated at the other end.

Pretty neat way to bring people togather !!!! :)

But few things to watch out for:

• Updation at receiving end took a pretty long time to get refreshed with updated information
• No intimation whether the iGoogle user has added your Gadget or not
• If the Gadget creator deletes the Gadget, will it get deleted at the other end?
• A way to establish two way communication rather then just one way for now

Web Applications to be available offline

Friday, April 13th, 2007

Off late there has been lot of web sites that I came across which are trying to provide offline access for their Web applications. The basic idea is that the application can be worked with in a browser offline and automatically sync up whenever you get online.

Scrybe is one such online/offline calender and organizer service that provides offline web application service.
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Google’s RSS Decoration

Tuesday, March 20th, 2007

Google recently launched dynamic themes for its personalized home page. The themes are dynamic and change according to local weather and time of day.

Though the themes are pretty basic in nature, but the idea looks pretty powerful. The theme is actually an XML file which list down a number of CSS files based on weather condition. This CSS framework might open up opportunities for users to add their own themes. Thus increasing theme base will just be matter of time.

Is this another move of Google towards Web 2.0?

Open Source: Need to analyze their Biggest Asset

Monday, March 6th, 2006

There is lot of revolution in Open Source Area and every other day we hear a new open source product in market or an open source acquired/taken over by commercial companies. Whatever be the case, everyone want that its product be listed among the best, whether it is a commercial product or an open source product. Community is one of the biggest asset for any product and it gains more importance in open source terms since they don’t have enough funds to market the product.

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Service Offerings – Google Vs Yahoo Vs MSN

Thursday, February 16th, 2006

Some days back I read an article on service offerings by Big Internet giants like Google, Yahoo and MSN. Here is a brief comparison of various offerings from each one of them in different space. (more…)

Integrated Product Offering for Global Resource Collaboration

Wednesday, November 9th, 2005

Translations.com and FatWire Software announced a combined product offering that eliminates barriers to cooperation between global resources. FatWire Software’s premier content management application, Content Server, and Translations.com’s Globalization Management System, GlobalLink, are both established as industry leading solutions in their own right. The seamless integration of these two products provides a collaboration-based solution for localizing global content into multiple languages. Users can identify from within Content Server interface which assets need to be sent out for localization and keep track of the progress of previously localized assets to facilitate updates and revisions. Assets requiring localization are automatically extracted from Content Server and routed to the appropriate user for localization. Upon completion of localization tasks, GlobalLink reinserts the asset into the appropriate place in Content Server.

Looking at the solution it is going to lay down benefits like

  • Increase volume of multi-lingual content with their existing resources
  • Content for multiple markets can be created and released simultaneously
  • A global organization’s local market teams can have control over their content while maintaining consistent global branding