Just wondering how much a name of a product make sense? This strike me when I was reading about Search Engine Optimization and came across how domain name plays a vital role in optimization (will cover SEO in my next posts). Lets have a look at few products from each space and try to understand what they really mean.
Lets start with Portals space:
Art Technology Group – A group who created art for Internet world by providing common face to all the applications within the organization/
Broad-vision = enterprise wide vision? Nicely framed but their vision is really going hey-ward
A decorative design or small illustration used on the title page of a book or at the beginning or end of a chapter. A decorative design for your information capturing from beginning to end, from all systems across the organization.
Life – ray : a ray of life for all the vendors who can not afford commercial portal products.
Anyone out there help me. I have no clue about it