Archive for the ‘Online Marketing’ Category

Hiding sites from Seach Result

Sunday, March 13th, 2011

Recently, google released another way to help you personalize the results, by blocking the sites you don’t want to see. This is another angle Google introduced around CEM (Customer Experience Management) giving more control on the hands of end user.

Here is an extract from Google’s blog:

You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”

Hide sites to find more of what you want

Hide sites to find more of what you want

This feature makes your quality of content all the more important because once the user has blocked site in search results it will be tough to get the users back. On the face of it the feature sounds pretty exciting but it will limit the users of quailty content and management of block sites will later, if not sooner, will become a burden and tools around managing the same.

Adobe WEM = CQ 5.4 + Adobe’s Online Marketing Suite => Mobile Web

Tuesday, February 22nd, 2011

Adobe’s announcement around their WEM (Web Experience Management) Suite comprises of :

Adobe's WEM

Adobe's WEM. Source: http://www.cmswire.com

Looking at the above list, it could be one of the leaders in the area of WEM providing all the capabilities. I will cover details about each of the modules in my next post. But one important module which I wanted to highlight is CQ5 Mobile. Here is some description about CQ5 Mobile from Adobe’s site:

It is increasingly important that websites offer specific “views” for mobile devices, where these “views” typically are separate sites that share some content with the “normal” website. CQ assists you in creating mobile websites: when authoring a mobile page, the page is displayed in a way that emulates the mobile device, called an emulator. When authoring the page, you can switch between several emulators to get a real view of what the end-user will see when accessing the page.

In the out-of-the-box version, devices have been grouped into three categories – feature, smart and touch – according to the capabilities of the devices to render a page . CQ allows to create new device groups. When the end-user accesses a mobile page, CQ detects the device and sends the representation that corresponds to its device group.

CQ enables you to create a mobile site based on an existing standard site. It can be simply achieved by creating a livecopy of the standard site.

This defintely links back to my previous post :Content Delivery over Mobile: Mobile Apps Vs Mobile Web? this definitely a step towards mobile web over mobile applications for future trends.