Recently, google released another way to help you personalize the results, by blocking the sites you don’t want to see. This is another angle Google introduced around CEM (Customer Experience Management) giving more control on the hands of end user.
Here is an extract from Google’s blog:
You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all example.com results.”
This feature makes your quality of content all the more important because once the user has blocked site in search results it will be tough to get the users back. On the face of it the feature sounds pretty exciting but it will limit the users of quailty content and management of block sites will later, if not sooner, will become a burden and tools around managing the same.