Archive for the ‘Social Media’ Category

140 characters communication, the next big thing?

Wednesday, June 1st, 2011

Social media has been continuously changing the way we communicate, especially the 140 characters syndrome. For those who are wondering what that is, it’s our own Twitter. Why it is restricted to 140 characters only? Here is a snippet from Twitter FAQ:

140 Characters

140 Characters

We like to keep it short and sweet! It also just so happens that 140 characters is the perfect length for sending status updates via text message. The standard text message length in most places is 160 characters per message. We reserve 20 characters for people’s names, and the other 140 are all yours!

Recently, the 140 bug has hit China’s most popular microblogging service, Sina Weibo. China’s highly competitive job search happens through micro blogging where Chinese job seekers, both new and experienced, have to summerize their work history in 140 characters or less againsta job post on the site… Wondering if I can really do that :).

There are conferences which happens around 140 characters. One of them being 140 Characters Conference which provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.

140 characters are opening new doors to the way we communicate. 140 characters is making the Communication more crisp and to the point with creation of new acronyms every time to communicate. These acronyms are becoming part of our every day talk. Newer generations entering the workforce will seek these types of communication mediums than traditional way. The communication tradition is moving from

mail ============> email ====================> 140 characters

Some other interesting area’s I came across:

140 characters is currently a new container for ideas. I could imagine this effect to expode in various forms and shapes soon.

Mantra to exploit Social Media/networking

Wednesday, April 6th, 2011

Social media has been in market for sometime but it has really picked up in recent times. The reason for such out burst is people’s awareness to exploit social networking/ media to their benefits.

There is a saying that setting up anything is really easy but maintaining it over a period of time and sustaining it is really tough.

And the same applies for social media/ networking side. Many companies started positively in the social space by simply getting the word out about the company through social media, hoping it will build brand awareness. But is that enought?

Well that is not just enough. The real trick is to build a loyal and consistent followers on social media sites by keeping them interested and engaged and providing constant feed in which they are interested in. If you are able to bind a loyal user group than you can very well leave it to the very group to spread your content across various media channel and bringing more and more within the valuable group.

social networking

social networking

Its all around constant and consistent flow of information and which ever company understand the mantra are able to exploit social media to their benefits than others. It is really important in today’s organizations that a dedicated team needs to be identified who constantly keep the flow of information, keeping themselves motivated, to explore the endless opportunities which social media can
bring on. The group should be on constant hunt to engage more and more people and utilize them for spreading the world: initiate discussions, blog posts, fun activities, like’s, plus 1 etc.

social networking sites

social networking sites