Adobe’s announcement around their WEM (Web Experience Management) Suite comprises of :
- CQ 5.4
- Adobe’s Online Marketing Suite (Omniture)
Adobe's WEM. Source: http://www.cmswire.com
Looking at the above list, it could be one of the leaders in the area of WEM providing all the capabilities. I will cover details about each of the modules in my next post. But one important module which I wanted to highlight is CQ5 Mobile. Here is some description about CQ5 Mobile from Adobe’s site:
It is increasingly important that websites offer specific “views” for mobile devices, where these “views” typically are separate sites that share some content with the “normal” website. CQ assists you in creating mobile websites: when authoring a mobile page, the page is displayed in a way that emulates the mobile device, called an emulator. When authoring the page, you can switch between several emulators to get a real view of what the end-user will see when accessing the page.
In the out-of-the-box version, devices have been grouped into three categories – feature, smart and touch – according to the capabilities of the devices to render a page . CQ allows to create new device groups. When the end-user accesses a mobile page, CQ detects the device and sends the representation that corresponds to its device group.
CQ enables you to create a mobile site based on an existing standard site. It can be simply achieved by creating a livecopy of the standard site.
This defintely links back to my previous post :Content Delivery over Mobile: Mobile Apps Vs Mobile Web? this definitely a step towards mobile web over mobile applications for future trends.