Adobe’s announcement around their WEM (Web Experience Management) Suite comprises of : CQ 5.4 CQ5 Mobile CQ5 Marketing Campaign Management CQ5 Social Collaboration Adobe’s Online Marketing Suite (Omniture) Looking at the above list, it could be one of the leaders in the area of WEM providing all the capabilities. I will cover details about each …
Feb
17
Are we getting more predictable?
In recent times there is a lot of spectulation around personalized and targetted content, whether we talk about Search or websites. There is lots of data gathering which happens when we are on internet and that helps to provide the content you are interested in. And as always Google is pretty good in this area. …
Jan
07
What Fatwire/Google Analytics Tracking Really Provides?
First of all wish you all a very Happy New Year . There have been lots of posts around Fatwire and Google Analytics integration but none with much information. Here are some of the details which might help to provide some insight around integration: There are four different types of tracking defined with the integration …
