Posts Tagged ‘#search’

How context is getting all the more important

Wednesday, January 11th, 2012

Recently, in one of the blog posts, Kashyap @realstorygroup quoted: ”

Content may be king but Context will be emperor

” and its truely the case with the changing nature of how we access information. Typically, there are three ways in which a user arraive at a site:

  • Through direct URL
  • Search engine
  • Through reference or link from other Site

And context is different for all the scenario’s, especially with the tabletization of the world. It has made every pixel of screen count to present information which the user is looking for. Lets look at the above three scenarios:

Direct URL – Users expectation is that site needs to present personalised content based on their previous behaviour and/or user clicks to present most relevant information. People are always saying: “Present me what I am looking for else I will go and find it else where.” This has driven lot of companies to adopt through anonymous user journeys and present a level of personalised content.

Search engine – This is becoming critically important, as search engines is the main traffic generator for a normal site. Search engine context is the the most important one but has not been explored to the fully. Assume that someone is searching a phrase ‘Fatwire Oracle’ and the site get listed in top ten search results. Now from the query, its not obvious what the user is looking for and so search engine will present a link to the site. When the user clicks on the sits URL, it goes the the specific page ln the site. While the information might be relevant, it is quite possible that it is not relevant for him. But if the user is presented with all the other relevant links around Fatwire Oracle, it is possible that user gets deeper into the site and becomes as regular visitor.

Through reference or link from other Site – This pretty much falls in the same bucket as search engine and the above information holds good.

To add another dimension to the context, mobilization and tabletisation present more challenges to maintain websites and present context based information. So, if the user comes to the site from search, the information presented on a mobile phone needs to vary with what is presented on the website, though they need to be context aware.

With the internet world moving towards tabletisation and mobilisation, its time to re-think before starting any project. How it is going to fit on all the possible context the site falls.

Hiding sites from Seach Result

Sunday, March 13th, 2011

Recently, google released another way to help you personalize the results, by blocking the sites you don’t want to see. This is another angle Google introduced around CEM (Customer Experience Management) giving more control on the hands of end user.

Here is an extract from Google’s blog:

You’ve probably had the experience where you’ve clicked a result and it wasn’t quite what you were looking for. Many times you’ll head right back to Google. Perhaps the result just wasn’t quite right, but sometimes you may dislike the site in general, whether it’s offensive, pornographic or of generally low quality. For times like these, you’ll start seeing a new option to block particular domains from your future search results. Now when you click a result and then return to Google, you’ll find a new link next to “Cached” that reads “Block all results.”

Hide sites to find more of what you want

Hide sites to find more of what you want

This feature makes your quality of content all the more important because once the user has blocked site in search results it will be tough to get the users back. On the face of it the feature sounds pretty exciting but it will limit the users of quailty content and management of block sites will later, if not sooner, will become a burden and tools around managing the same.